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Style Leadership
     


















 



Remember the bad old days of outdoor furniture? No choice, basic tables and chairs that were purely functional (if even that) but were eyesores to look at and only came in 4 seater settings or attached bench seat sets like in the playground. When Casualife started up in Australia they revolutionised the industry with a variety of individual pieces and configurations in a choice of fashion colours that could be adapted and suited to the individual buyers home. Being the pioneers of aluminium outdoor furniture in this part of the world, we at first had to educate many consumers who were only familiar with local ‘redwoods’ and cast concrete outdoor furniture. The revolution we caused in the industry has reshaped and vastly expanded the amount of different producers and created a whole new awareness of how important the right outdoor furniture is to a home that has been as carefully planned and decorated in the interior. Now aluminium outdoor furniture is the first choice of discerning customers, and well known by all.

We might have been the first in Australia, but we were also one of the first to bring designer aluminium outdoor furniture to the Asia/Pacific area supplying the burgeoning hotel and resort market and 17 years later much of the original furniture supplied is still in use. Even those who have replaced their original furniture have often chosen to select our products a second time, which is probably why so many of the better hotels and resorts in Singapore, Malaysia, Hong Kong, Fiji/South Pacific, the Middle East and elsewhere have chosen us not only for style but for the value for money that such long service provides.

 

 

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