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Remember the bad old days of outdoor furniture? No choice, basic tables and
chairs that were purely functional (if even that) but were eyesores to look
at and only came in 4 seater settings or attached bench seat sets like in
the playground. When Casualife started up in Australia they revolutionised
the industry with a variety of individual pieces and configurations in a
choice of fashion colours that could be adapted and suited to the individual
buyers home. Being the pioneers of aluminium outdoor furniture in this part
of the world, we at first had to educate many consumers who were only
familiar with local ‘redwoods’ and cast concrete outdoor furniture. The
revolution we caused in the industry has reshaped and vastly expanded the
amount of different producers and created a whole new awareness of how
important the right outdoor furniture is to a home that has been as
carefully planned and decorated in the interior. Now aluminium outdoor
furniture is the first choice of discerning customers, and well known by
all.
We might have been the first in Australia, but we were also one of the first
to bring designer aluminium outdoor furniture to the Asia/Pacific area
supplying the burgeoning hotel and resort market and 17 years later much of
the original furniture supplied is still in use. Even those who have
replaced their original furniture have often chosen to select our products a
second time, which is probably why so many of the better hotels and resorts
in Singapore, Malaysia, Hong Kong, Fiji/South Pacific, the Middle East and
elsewhere have chosen us not only for style but for the value for money that
such long service provides.
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